Schema Markup Generator (JSON-LD)
Pick a type, fill in the form and get ready-to-paste JSON-LD schema markup, checked against the properties Google requires for rich results. It covers 11 types, including Article, Product, Local Business, Event, Recipe and Video. Paste a YouTube link and the video thumbnail and embed URL fill themselves.
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How to add schema markup to your page
- Choose the type that matches the main content of the page: one article, one product, one recipe.
- Fill in the form with exactly what is visible on the page. Markup must match the page content.
- Fix the red items: they are properties Google requires. Orange items are recommended.
- Copy the script tag and paste it into the page's HTML (in the post body or before </head>).
- Test the live page in Google's Rich Results Test, then request indexing in Search Console.
Required properties by type
| Type | Required | Recommended | What it can show |
|---|---|---|---|
| Article / blog post | None | headline, image, datePublished, dateModified, author | Article rich results: headline, image and date in Top stories and Discover. |
| Product | name, offers, review or aggregateRating | image, description, brand | Product snippets: price, availability and rating under your result. |
| Local business | name, address | telephone, url, image, openingHoursSpecification, geo, priceRange | Business details in the knowledge panel and Maps: hours, address and phone. |
| Organization | None | name, url, logo, sameAs | Logo and details in your knowledge panel and search results. |
| Event | name, startDate, location (with address) | description, endDate, image, organizer, offers, eventStatus | Event listings with date, place and tickets. |
| Recipe | name, image | author, prepTime, cookTime, recipeIngredient, recipeInstructions, recipeYield | Recipe cards with photo, rating, cooking time and calories. |
| Video | name, thumbnailUrl, uploadDate | description, duration, contentUrl or embedUrl, creator | Video results with thumbnail, duration and key moments. |
| Software app / web tool | name, offers.price, aggregateRating or review | applicationCategory, operatingSystem | App rich results with price and rating. |
| Breadcrumb | itemListElement (position, name, item) | – | The page path shown instead of the URL in results. |
| Website (site name) | name, url | alternateName | Helps Google show your preferred site name above results. |
| FAQ | mainEntity (Question, acceptedAnswer) | – | No Google rich result since 7 May 2026; still read by Bing and AI assistants. |
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Example: video schema
A YouTube video embedded in a blog post, with the duration 3:25 converted to ISO 8601:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Cara Kira Zakat Pendapatan dalam 3 Minit",
"description": "Langkah demi langkah mengira zakat pendapatan 2026.",
"thumbnailUrl": "https://i.ytimg.com/vi/dQw4w9WgXcQ/hqdefault.jpg",
"uploadDate": "2026-10-19T20:00:00+08:00",
"duration": "PT3M25S",
"embedUrl": "https://www.youtube.com/embed/dQw4w9WgXcQ"
}
</script>Rich results Google no longer shows
- FAQ: removed from Google Search on 7 May 2026 (limited to government and health sites since 2023).
- HowTo: removed in 2023.
- Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, Vehicle Listing: phased out from June 2025.
The markup is still valid schema.org and does no harm; it simply no longer produces a special result in Google.
Rules: only mark up content visitors can see on the page, never invent reviews or ratings, and use one main type per page. Misleading structured data can lead to a manual action that removes your rich results.
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Frequently asked questions
What is schema markup?
Schema markup is structured data, written in the schema.org vocabulary, that tells search engines exactly what a page is about: an article, a product with a price, a business with opening hours, a recipe, a video. Google recommends the JSON-LD format, a script block you paste into the page's HTML. Correct markup makes a page eligible for rich results such as prices, ratings, video thumbnails and recipe cards.
Does schema markup improve rankings?
Not directly. Google uses structured data to understand a page and to show rich results, and says markup does not guarantee that a rich result will appear. It can make your result richer, with a price, rating, video thumbnail or event date, which can earn more clicks, and it helps search engines and AI assistants understand and quote your content accurately.
Does FAQ schema still work in Google?
No longer for rich results. Google stopped showing FAQ rich results in Search on 7 May 2026 and removed the documentation, after limiting them to government and health sites in 2023. FAQPage markup is still valid schema.org, does not hurt, and other search engines and AI assistants can still read it, so the generator keeps it, clearly labelled.
Which properties does Google require for video schema?
VideoObject needs name, thumbnailUrl and uploadDate. Description, duration, contentUrl or embedUrl, and the creator are recommended. Paste a YouTube link and the generator fills the embed URL and thumbnail, and converts a duration like 3:25 into the ISO 8601 form PT3M25S that Google expects.
How do I add JSON-LD to Blogger or WordPress?
Copy the script tag. In Blogger, switch the post editor to HTML view and paste it at the end of the post, or for site-wide markup (Organization, WebSite) paste it in Theme, Edit HTML, just before </head>. In WordPress, use a Custom HTML block in the post or your SEO plugin's schema settings. Then test the page in Google's Rich Results Test.
Can I add review stars to my own product or app?
Only with genuine ratings from real customers that are shown on the page. Google's review snippet guidelines forbid self-written or made-up reviews, and fake ratings can lead to a manual action. Leave the rating fields empty if you do not collect reviews; a product can still show price and availability with offers alone.
Which schema types did Google stop supporting?
Besides FAQ (May 2026), Google phased out Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing in 2025, and HowTo rich results earlier. This generator only offers types Google still uses, plus FAQPage for other search engines and AI assistants.
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